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Book a meeting with Sarah Fay
People waste years on Substack without a strategy and never get the attention they deserve.
They end up frustrated and trapped in a spiral of envying other people’s success.
Together, we create a personalized strategy—
based on your specific goals;
your talents, offerings, and expertise; and
the proven methods and advice Substack gave me—
so you can seamlessly create a Substack of loyal subscribers that other people envy.
How the three sessions work
$585 for 3 sessions
In three 30-minute Zoom sessions, you receive a personalized growth strategy based on your goals and your Substack:
Session 1: Get my expert eyes on your Substack.
We solidify your vision and find all the ways you can achieve it, discuss how to implement and communicate it to potential subscribers, and create a content calendar and plan to achieve your goals.
Session 2: Optimize the value you’re offering and how you communicate it to potential subscribers
We tap into all you’ve accomplished since the previous session and dial in personalized paid and growth strategies.
Session 3: Assess what’s working and create a long-term plan for continued growth.
We go behind your dashboard, assess the data, and see what’s working. We then create a subscriber retention plan (i.e., how to create community) and a long-term plan for continued growth.
📈 My clients get results
Kate Hill increased her revenue from $21,000 to $26,000 in just 6 weeks.
Jeannine Ouellete’s paid subscriptions (at $50/year) increased from 560 to 953 in 70 days.
David Roberts reached 1000 subscribers and $4k in revenue in just four months.
Renée Eli refocused her Substack and was chosen as a Featured Substack—the pinnacle of quality writing on the platform—which brought in hundreds of paid subscribers.
✨ “Sarah is brilliant and knows Substack inside out. She also listens deeply and gets to know you and your goals for your newsletter, both short and long term. Sarah earned my trust in the first five minutes. Her guidance is not cookie cutter; it’s very precisely tailored based on your specific publication and vision.”
—Jeannine Ouellette, Writing in the Dark
Who this is for
My clients include
journalists Katie Harbath and Kirsten Powers,
health and wellness thought leaders Laura McKowen and Ashley Neese,
activists Shannon Watts and Sunni Brown,
organizations Five Things I’ve Learned and Resolute Square,
bestselling authors Sarah Knight and Jennifer Lauck,
creatives and influencers Ajiri Aki and Karen Bussen,
award-winning authors Robin Hemley and Esme Weijun Wang,
psychologists Sarah Swenson and Dr. Emily King,
life coaches Caitlin Faas and Jane Pilger (among many others),
poet Joy Sullivan,
publisher and bestselling author Zibby Owens,
and many others.
I help those who’ve been on the platform for a long time and those just starting out.
About Me
I bring you all my expertise as
the creator of two bestselling, featured Substack publications,
an award-winning author at HarperCollins,
a member of Substack’s Product Lab,
a freelance writer at The New York Times and elsewhere,
a former advisory editor at The Paris Review, and
a creative writing professor at Northwestern University.