How to Be a Featured Publication on Substack
And become a better writer in the process
Many, many Substack writers want to be featured on and noticed by —and why not? It can lead to a serious boost in subscribers and the sense that our work has value.
But how does Substack choose the Substacks they feature?
I dug around to find out. This entailed speaking with the amazing folks at Substack; studying the Substacks that have been chosen; and listening to this excellent podcast with Hannah Ray, Substack’s storytelling lead and curator.
In writing this piece, I was careful to check and double-check with Substack that I wasn’t overstepping. Why? Because as any curator will tell you, such choices are an art, not a science.
We writers desperately want there to be a formula—not just for this but for writing a bestseller, getting published in mainstream media outlets, and landing an agent. There isn’t one. In the best cases, there are guidelines; in others, there are very rough guides.
And that’s what I love about Substack. Success seems to depend on a writer
being wholly themsel…