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The full episode is only available to GROWTH COHORT subscribers

Workshop: Write Your About page, Short Description, Title, and Bio to Attract Substack Subscribers

Deep dive

Whether we read or subscribe to your Substack is based entirely on these four, and maybe the post that attracted us—that’s it! Make sure it represents you, has integrity, and reaches people.


After this workshop, you will

  • understand how to write a killer About page that speaks to your readers;

  • write or revise your short description;

  • formulate or reformulate your bio, so it articulates why people should read your Substack; and

  • title or retitle your Substack according to the two laws of great Substack titles.

All this is based on the advice I was given by the wonderful folks at Substack.

What qualifies me to teach this workshop?

(You should ask this of everyone you work with!)

The guidance I give you is based directly on the advice Substack gave me. No marketing tricks. No gimmicks. 

I also share with you my experience as 

  • the creator of two bestselling, featured Substack publications (Writers at Work with Sarah Fay and Cured: The Memoir); 

  • a member of Substack’s Product Lab; 

  • an author at HarperCollins

  • a freelance writer at The New York Times and elsewhere;

  • a former advisory editor at The Paris Review; and 

  • a creative writing professor at Northwestern University.

No one else has the relationship with Substack that I do and specializes in the unique nature of the platform, how it can be used to earn an income, and how it complements traditional publishing and all aspects of a writer’s career.

Note: In the presentation, the QR code to work with me 1-to-1 is incorrect. Here’s the correct one:

In addition to all you get with a paid subscription to Writers at Work, full-access members also get the full library of workshops ($1200 value) to accelerate your growth.

→ If you prefer to watch and not subscribe, you can do so here:

Purchase a workshop

The full video is for subscribers in the GROWTH COHORT plan

Substack Writers at Work
Substack Writers at Work
Sarah Fay