Workshop highlights:
Identify your unique Substack audience
Define your niche (i.e., focus) and ideal subscriber
Articulate the specific problem your Substack addresses
Examine Substack’s (the platform’s) demographics and your traffic sources
Understand your readers’ needs beyond basic demographics
Distinguish between your readers’ wants, needs, and problems
You can watch/listen to the Q&A here.
Timestamps:
00:00 Introduction and Workshop Overview
00:44 Preparing for the Workshop
01:03 Finding Your Audience
02:35 Understanding Your Substack Demographics
03:46 Crafting Your Ideal Subscriber Profile
19:41 Exploring Interests and Skills
23:02 Identifying Commonalities and Needs
26:19 Defining Your Niche and Avatar
40:05 Final Thoughts and Breakout Sessions
