(» If you don’t know how to start a Substack, go here. You can publish on other platforms, of course. I happen to prefer Substack and know nothing about the others. Note: I have no relationship to Substack other than I use it.)
Basic Guidelines
Unlike writing a traditional book, the logistics of serialization are less straightforward. The rebirth of serialization is still in its infancy, and there aren’t really any rules yet.
That said, there are guidelines and logistics, but they’re individual.
How you’ll serialize a novel or memoir depends on answers to these three questions:
What do you want to produce?
Why are you doing this? What do you want to achieve?
How will you measure success?
1. What do you want to produce?
Choose one of the following:
a serialized work that will exist only in serialized form
a serialized work that will eventually be published in book form
For a work that will exist only in serialized form:
Ideal word count: 10,000 to 40,000 words
Word count for each installment/post: 800 to 1000 words
Number of installments/posts: 13 to 40
For a work that may end up a book:
Ideal word count: 70,000 to 85,000 words
Word count for each installment/post: the ideal is still 800 to 1000 words
Number of installments/posts: 68 to 85
2. Why are you doing this?
There are, of course, many answers to this question, but each will demand a slightly different approach in terms of going public, remaining private, and going paid. Some reasons might be to
attract subscribers to your newsletter,
draw readers to this particular novel/memoir,
have a sandbox to see what resonates with readers.
Goals: Attract subscribers to your newsletter and/or novel/memoir
Have all posts available to free subscribers or have a paid option. You can make the chapter/installment free to all and include paid-only content behind a paywall. For example, Elle Griffin of The Novellist offers author commentary for paid subscribers.
If you already have a Substack, create a section within your current newsletter. Dedicate it to your serialized work. Here’s how to do that.
Goal: Have a sandbox to see what resonates with readers
Go private first, publishing only to a small group, get feedback, revise as you go, and then publish for a wider audience or put together what you have and submit to agents.
You can also use your private Substack in a writing group/workshop to hold each other accountable and access full manuscripts.
3. How will you measure success?
This is crucial. If you don’t define success for yourself, this could end up being stressful and discouraging instead of challenging and career-enhancing. Your measure of success should be possible and specific. Some examples:
Attract thirty free subscribers during the serialization
Post every week without fail
Be the writer you’re meant to be on Substack
Book a meeting
I can save you years of flailing around on Substack, trying to figure out the platform, and not getting any traction. I’ve seen the most amazing results in the Substack writers I’ve worked with: journalists, psychologists, people in tech, culture writers, creative writers of every genre, healthcare practitioners, scientists, those just starting out, and those that have been on Substack for years.
Each 30-minute Zoom meeting with me gives you an expert set of eyes on your Substack. I help you
focus your Substack,
figure out how your talents and expertise work best on this platform,
up-level your writing,
use Substack to leverage your career and achieve your goals, and (of course)
increase your subscribers.
I share with you the advice the folks at Substack gave me and all my experience as an author at HarperCollins; the creator of two bestselling, featured Substack publications; a former advisory editor at The Paris Review; and a creative writing professor at Northwestern University.
Wow thank you 🙏🏻
I feel so much readier :)
I am comfortable with the idea of mixing it up
Going for the serialization-only form, yet using substack as a sandbox for a possible bigger memoir project.
This is very helpful!
Fantastic! The next post is on attracting new readers (and the how-to-catch-readers-up issue) and how to handle that. The one after that is on keeping readers reading and cliffhangers (!).
Please keep telling me what else interests you and what you need. What interests you will interest others and help me serve everyone better.