Publicize Your Substack Dolly-Parton Style: A Conversation with Digital Marketer Miller Coffey

I’m absurdly excited to bring you my interview with Miller Coffey. Miller is a digital marketer who helps established authors start a Substack. He’s also incredibly genuine and real and smart and…I could go on. Miller is the president of the marketing firm Bellflower Media, a trans and queer-owned business that’s dedicated to equity and social justice.

We discuss everything from what every Substack should have to what he does for his clients to which social media platform writers should be on to branding and logos.

I wanted to interview him for you, so you could get insights from a professional who knows the marketing side of all this. Few writers love the marketing side of the job, but it’s part of the job. (Stay tuned for my upcoming post on self-promotion.) Most of you are on Substack because you want to write, produce your best work, grow as a writer, establish a readership, and (perhaps) earn an income. But you can write the best Substack and unless it reaches readers, these things will be hard to accomplish. Some of the best writers had the assistance of digital marketers. Now, you do too.

Miller’s bio is so personable and delightful (take note for your own bios and About pages) that I’m just going to quote it here:

Growing up, people always said I was blessed with the “gift of gab.” Communication is one of my biggest strengths, and I’ve used it throughout my career to create marketing strategies that clearly communicate the purpose, utility, and meaning behind my clients’ businesses and brands.

As an Appalachian, I learned early in life that authenticity is one of the greatest virtues a person can have. You can always count on me to tell it like it is! My marketing mantra is simple. 

As Dolly Parton once said, “Find out who you are and do it on purpose.”

I help my clients succeed by creating marketing that, at its core, serves to showcase the authenticity and personality of their business or brand. The results? An engaged audience who feels genuinely connected and incentivized to take action!

Enjoy!

p.s. When we mention Courtney, we’re referring to the great

Courtney Maum

, who I interviewed for you all as well. (That goes live on July 11!)

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