Substack Audio in 4 Minutes

• 2-minute overview of Substack audio and how to navigate it

• 2-minute recap of my quick-and-easy method for recording and editing audio like a pro (for those who don’t have time to watch the deep-dive audio workshop)

00:00 Introduction to Substack Audio

00:25 Setting Up Your Podcast

00:49 Creating and Uploading Audio Posts

01:09 Using Audio Embeds and Voiceovers

02:06 Recording Tips and Techniques

02:44 Editing with Descript

03:30 Creating Free Previews

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Audio is one of the best ways to connect with subscribers and expand our reach on Substack and beyond.

Connection:

• We feel like we know authors and podcasters when we hear them. It goes by the creepy term parasocial relationships, but it’s a way to create authentic relationships with our subscribers/readers/audience.

• Digital media outlets like The New York Times are leaning heavily into audio. Why? Because when people don’t have time to read, they often have time to listen.

Reach:

• Two of the three options for audio can be automatically distributed to Apple, Spotify, and elsewhere—which means more opportunities for discoverability.

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Going deeper

For an audio deep dive, watch the Substack Audio the Easy Way Workshop (43:14).

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Below is a recap of my recommended software, tools, links, and equipment

Keep it simple!

Software and tools

I recommend using the simplest recording software and most efficient editing tool:

• Recording: Apple Voice Memos. If you’re on a PC or Android, you can use Voice Recorder. And there’s always Google Play Voice Recorder.

• Editing: Decript for editing. It used to be free. I have the $12/month plan. The free plan could work if you’re recording once a month.

Set up a podcast

How to set up your Substack podcast step-by-step here. The video is excellent.

Equipment

These really are my top pics. No affiliate links!

Mics (get a dynamic mic, not a condenser mic):

• Fifine USB microphone ($24)

• Logitech for Creators Blue Yeti microphone ($139)

Optional equipment:

• Windscreen

• Pop filter

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Note: This is part of the Substack Accelerator Course offered off Substack:

Build your platform, grow your audience, unlock your potential on Substack

Get the full Substack Accelerator Course:

If you’re tired of DIY-ing your Substack, getting overwhelmed, and trying to figure out the platform, the Substack Accelerator Course gives you a full overview and a step-by-step foundation for your Substack.

In 4 concise sessions, you will:

• Design a Substack that truly represents you

• Craft content that turns readers into devoted fans

• Master growth strategies that actually work

• Transform your passion into income