Welcome to The Substack Growth Blueprint: The Expert Guide to Getting Traction on Substack
How to refresh or set up your Substack to grow.
The Substack Growth Blueprint is the fastest, most effective way to:
be confident in what your Substack is and why people should subscribe,
grow your subscriber base,
create community,
earn an income, and
get exposure for your work.
It works.
I used it to go from 400 to 12,000+ subscribers in ten months and from 400 to 3000 subscribers on my author Substack (writing essays!) in the same period.
Then I tested it with over 500 Substack writers and watched them double and triple and septuple (and more) their subscribers, substantially increase their revenue, see real engagement, and (most importantly) feel confident in their Substacks and produce their best work.
They did this with this blueprint.
What is the Substack Growth Blueprint?
Each session includes
One brief video (less than 10 minutes) with clear direction on what works on Substack (and what doesn’t)
Step-by-step instructions on how to put everything into practice so your Substack is ready to grow
You may not need all of it. Skim through the session index below and see which aspects of your Substack need work.
Substack Growth Blueprint Sessions
🖥️ Newbies! Pre-Session: Substack Initial Setup
Session 1: Achieve Your Goals by Understanding Substack and Your Purpose on It
1.5 Tech: Substack Settings
1.6 Tech: Design Your Homepage
Session 2: Build a Community of Loyal Subscribers by Creating Valuable Content
2.2 Tech: Posting on Substack
Session 3: Attract Subscribers by Clearly Communicating Your Substack’s Value
Session 4: Set Yourself Up to Grow (!)
4.1 Notes Overview
4.3 Substack SEO
Completion: You did it! Thank you! What’s next!
Where this Blueprint comes from and how it worked for me
When I met with Substack’s Head of Writer Relations, she showed me what works and what doesn’t in terms of how a Substack is set up.
I did what she said and my author Substack grew from 300 subscribers to 2500 in eight months and became a bestseller. Then I tested it on Substack Writers at Work, which grew from 300 to 10,000 subscribers in eight months and also became a bestseller.
In that same period, I earned over $100k on Substack Writers at Work starting from $0.
And I earned $6k on my author Substack with just this Blueprint. I didn’t even promote beyond restacking my posts on Notes. (Substack Writers at Work took up too much time!)
How the Blueprint fits into the cohort
The Blueprint is integral to the 2024 Substack Success Cohort.
Even if you feel like you know Substack inside and out or have watched the Substack Writers at Work workshop replays, the Blueprint will sharpen and invigorate your Substack. You need this foundation. Trust me.
We cover everything, including the tech you need to know (and none you don’t).
Ready?
→ Brand new to Substack?
→ Newish to Substack?
→ Veteran Substacker?
What is the Substack Success Cohort?
One year (which is what it takes to see substantial growth on Substack) with my expert guidance and the support of a group of highly motivated Substack writers.
It’s for veterans and newbies alike.
One-time payment of $385. ~$32/month.
You receive
Everything in the paid membership ($80 value)
Monthly Mastermind Cohort Calls to get ideas and my top tips and mastermind with other Substack writers ($2500 value)
Substack Success Blueprint (my signature!) to design, redesign, or touch up your Substack so you have the right foundation ($285 value)
Monthly Strategizing Workshops to get the most cutting-edge techniques to grow ($540 value)
The full archive of Substack Mastery and How to Write Online Workshops ($1200)
✦ Paid subscribers, follow these directions to join⇢
✦ New to Substack Writers at Work? Choose Substack Cohort:
